Work that moves numbers
A selection of engagements where the right structure and disciplined optimization changed the trajectory.
Healthcare · Google Ads
3.8×
Return on Ad Spend
Rebuilt a sprawling search account into intent-tiered campaigns, nearly quadrupling ROAS within two quarters.
Staffing · Employment Ads
−42%
Cost Per Applicant
Precision-targeted campaigns for hard-to-fill roles cut cost-per-applicant while raising candidate quality.
E-commerce · Shopping
2.6×
Revenue Growth
A restructured shopping feed and bidding strategy more than doubled attributable revenue in six months.
B2B Services · Strategy
+71%
Qualified Leads
Cleaned up tracking and attribution, then redirected budget to the channels actually producing pipeline.
Local Services · Search
$1.2M
Revenue Influenced
Geo-targeted search built around booking intent turned a modest budget into a primary growth channel.
SaaS · Full Funnel
−31%
Cost Per Acquisition
Full-funnel measurement exposed wasted spend; reallocating it lowered CPA without sacrificing volume.
"Sterling Labs didn't just manage our ads — they rebuilt how we think about paid acquisition entirely."— Director of Marketing, Regional Healthcare Group